For the uninitiated, The William Loveday Intention is the latest band put together by the multi-hyphenate Billy Childish Sales Points Every 5 years or so Billy Childish is sited by a current top band as the embodiment of rock `n' roll integrity, and every 5 years or so Billy splits his group up and starts again from scratch Billy Childish and his bands have been championed by a succession of high profile artists: Kurt Cobain, Beck, Jack White, and even Kylie Minogue who named an LP after one of Billy's poetry collections. This is the fifth album of 5 recorded by The William Lovejoy Intention He's recorded over 125 albums over a 37+ year career Jack White had Childish's name written in large letters on his arm for an early Top of the Pops appearance Press Quotes An influence on Jack White, Tracy Emin and Kylie Minoqgue _Paul Maps, joyzine.org You are perhaps too subtle and sophisticated for the mass market. _Ivor Cutler a seething, dyslexic, better-looking British Bukowski _The Observer the most garage and most punk rocker alive _NME