For the uninitiated, The William Loveday Intention is the latest band put together by the multi-hyphenate Billy Childish. Every 5 years or so Billy Childish is sited by a current top band as the embodiment of rock `n' roll integrity, and every 5 years or so Billy splits his group up and starts again from scratch. It'd be impossible to pigeonhole Billy as he's been successful in music (He's recorded over 125 albums over a 37+ year career) art, poetry, photography, film making, advocacy and more and this 5th album from his William Lovejoy Intention may be his best and his fan base is massive. - Billy Childish and his bands have been championed by a succession of high profile artists: Kurt Cobain, Beck, Jack White, and even Kylie Minogue who named an LP after one of Billy's poetry collections. - Tributing him, Jack White of The White Stripes had Childish's name written in large letters on his arm for an early Top of the Pops appearance Press Quotes: an influence on Jack White, Tracy Emin and Kylie Minoqgue Paul Maps, joyzine.org you are perhaps too subtle and sophisticated for the mass market. Ivor Cutler a seething, dyslexic, better-looking British Bukowski The Observer the most garage and most punk rocker alive NME